Child Safe Campaign for a Shopping Centre

Company Background:
Eden Walk Shopping Centre offers a range of retail outlets, cafes and coffee shops. The centre is in the middle of Kingston upon Thames, Surrey.

The Challenge:
Child Safety in the shopping centre
To raise awareness for child safety in their shopping centre. The brief was to create a child friendly, attractive campaign which also appealed to parents. We created a friendly hero character, an action figure, the design centred around their logo. The important information that informs children what to do if they become lost is presented using friendly characters.

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Project Details

Key Deliverables: