How did we rebrand an industrial estate to increase business?

We rebranded the Willow Lane Industrial Estate as part of a large cross media project and brought the brand right up-to-date.

The willow leaves were an important element of identifying the estate so we integrated those with our new concepts. We also renamed the estate to give strong sense of place and  location.

As the design concepts developed elements of the new brand could be taken as individual elements and still be identified as part of Willow Lane. The logo ‘lozenge’ can become a stand alone icon to be instantly recongnisable as part of the Willow Lane brand.

Due to the location and the varied mix of businesses and small industry on the estate we added a strapline to identify and place the estate. Willow Lane is “the place for business”.

If you are considering a new logo or rebranding we’d love to hear from you?
Contact us for a friendly chat, we don’t bite, contact us on 020 8288 7641 or why not request a quote.
We’d love to your know thoughts on the work for this project. You can add your comment under the photos. Thank you

Project Details