Child Safe poster

Child Safe Campaign for a Shopping Centre

Child Safe Campaign for a Shopping Centre

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Company Background:
Eden Walk Shopping Centre offers a range of retail outlets, cafes and coffee shops. The centre is in the middle of Kingston upon Thames, Surrey.

The Challenge:
Child Safety in the shopping centre
To raise awareness for child safety in their shopping centre. The brief was to create a child friendly, attractive campaign which also appealed to parents. We created a friendly hero character, an action figure, the design centred around their logo. The important information that informs children what to do if they become lost is presented using friendly characters.

Can we help you with your advertising or a promotional campaign?
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We’d love to your know thoughts on the work for this project.
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Eden Walk Shopping Centre Posters

Shopping Centre Promotional Campiagn

Shopping Centre Promotional Campiagn

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The Brief
The brief to promote the shopping centre to existing and new customers in researched key catchment areas.  To produce a series of posters and press adverts to promote the shopping centre. The posters ran around the centre and also on road side bus signs in the key catchment areas.

About the centre
Eden Walk Shopping Centre is located in the centre of Kingston upon Thames and amoungst other benefits, offers a large car park in a prime location.

Our Solution
The strap line’ Discover why everyone is in a flutter’ evokes excitement and stirs interest to busy, exciting shopping centre. This poster was to run in spring so the use of the butterflies added a seasonal feel. In the autumn we produced a clear and simple message’ ‘for great shopping and plentiful parking’. Part of the brief was to promote the convenient car park as well and the range of shops within the centre.  The background illustration shows shopping bags and cars flowing around in warm autumnal colours.